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"I Quit."

 "I quit."

“I quit.”

Saying these two words (or putting in your two-weeks notice) is the dream of almost all aspiring entrepreneurs.

Everyone assumes the day you walk away will be a life changing event that you’ll never forget.

And in my experience, it was.

Quitting wasn’t an easy decision for me though.

I had invested a lot of time and money into my accounting career. An entire 4-year degree.

And I was earning a good, dependable living.

But going into the office day after day and doing things I didn’t enjoy wasn’t my idea of a good time. I wanted more control over what I did and when I did it.

Meanwhile, I had been selling off and on since college. I had always treated selling as something that I did for a little extra cash, but I was increasingly thinking that if I invested more time to it, I could probably make a decent enough living from it.

January 2013 was when I made my first attempt to quit.

I gave my employer an ultimatum – either they gave me a raise or I was going to walk.

I can still vividly remember sitting in the conference room thinking about my options after they had politely told me there was no chance I was getting that raise.

I could taste the freedom I wanted so badly – but I was also very nervous that I was potentially ruining my life.

So I went with Plan C – stick with the job while investing all my free time into selling online.

The idea was to improve my financial position as much as possible, test the viability of online retail as something more than a side hustle, and leave my job on the best possible terms with the company.

Doing this allowed me to remove all the risk from the decision.

If you are in a similar situation, a good activity to perform is what Tim Ferriss calls “fear setting”.

The idea is to clearly identify the things you are most nervous about happening, then go through and systematically identify ways you can remove the risk.

In my case, one of the biggest perceived risks to quitting was that I would ruin all the work I had done in building my accounting career. I probably would have if I had walked out after giving that ultimatum.

Instead, when I finally left 9 months later, I knew that they would have happily brought me back if things didn’t work out. Talk about peace of mind.

Of all the benefits of online retail, I think that this is the biggest.

You can start right now and turn a profit in the next month. Maybe even by the end of the day.

You don’t need to quit your job. You don’t need mountains of money. You don’t need to go into debt You don’t need any special skills.

You can start with whatever time, money, and skills you currently have and earn your way to the top. And make money the whole time.

In other words, it allows you to “get all your ducks lined up” without making any drastic decisions or risky investments.

There is no risk to trying, but there is a lot of risk to not trying.

If you desperately want your own business but are on the fence regarding whether online retail is worth trying, you NEED to read the email I’m sending you tomorrow.


P.S. Yesterday I told you that I’d be telling you how to get the most valuable thing I offer for less than $100. Don’t worry, I didn’t forget. Details on that are coming. If you are the type of person who doesn’t like to wait, you can check out this page to get an idea of what I’m offering.

 "I quit."

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